Marketing Automation Software

It manages external marketing campaigns: event landing pages, newsletters, audience segmentation, and lead scoring. For export manufacturers, the most common use case is post-tradeshow follow-up—grading collected business cards and automating the follow-up process, rather than leaving sales reps to figure it out on their own.

It depends on project complexity, specifically your number of product lines, how granular your customer segmentation is, and whether database cleanup is required. The Jika team can help assess this. We recommend a 10-12 week milestone to get core use cases (like tradeshow follow-ups) running to see early ROI before expanding into full automation workflows.

Marketing Hub's pricing is based on "Marketing Contacts." However, not every contact counts towards this limit. Contacts you aren't actively emailing can be set as non-marketing contacts—they stay in your CRM for free. The key isn't the total size of your list, but how well it's segmented. We can help audit your database structure during our initial health check.

We recommend grading leads immediately after the show, rather than handing every business card blindly to sales. The system can automatically segment leads by industry, product interest, and engagement level, allowing sales to prioritize the hottest prospects while nurturing the rest via email. The quality of data captured at your booth directly impacts segmentation, so we advise planning your form fields before the event.

Marketing-generated leads flow directly into the sales pipeline. Sales reps can see exactly which emails a prospect opened and which pages they visited. This unified view is HubSpot's biggest advantage over using disjointed tools for marketing and sales.

Set trackable KPIs from day one—such as tradeshow lead conversion rates, average inquiry response times, and the volume of inquiries generated by email campaigns. We’ll help you establish pre-implementation baselines so your post-launch comparisons are accurate and meaningful.